FOR IMMEDIATE RELEASE

The Snowiest Storybooks Are Taking the Rockies by Storm: Local Veteran and Mom Launches Rok’n Crew Snowboards, a Big-Mountain Adventure for the Littlest Readers

Cochrane, AB – November 17, 2025 – Adventure is always in season — and now, it’s storytime on the slopes. From the Rockies to your bookshelf, Rok’n Crew Snowboards is the first book in a brand-new Canadian children’s series that brings the magic of the mountains to families everywhere.

Created by Sophia Gould, a Veteran, snowboard and ski instructor, and mom to a baby snowboarder, Rok’n Crew Snowboards breaks out of the expected with a story that’s innovative, imaginative, and inclusive. The book blends extreme sports with early literacy, inspiring young readers to embrace adventure, imagination, and resilience — on and off the slopes.

Growing up in a big, busy, low-income household, snowboarding felt out of reach,” says Gould. “It was community programs that changed my life. Now, I want to give back by inspiring every child, no matter their background, to see themselves in the mountains and in the stories they read.”

The story follows Rok, a spirited child ready for any adventure, and their crew of woodland friends as they explore the Canadian Rockies. When challenges arise, they work together — sometimes with a touch of mountain magic from Sooh, a wise spirit bear who appears to help them find courage and creativity.

Vibrant 3D illustrations created by a Calgary artist, Sarah Shaneman, bring the Rockies to life, celebrating Canadian wildlife, community, and the thrill of outdoor play. Each page bursts with colour, motion, and heart — a reflection of Rocky Tales’ mission to create “Wild Tales for Wild Hearts.”

This underdog story isn’t just about snowboarding — it’s about believing in yourself when the climb feels steep. With its inclusive storytelling, stunning visuals, and authentic mountain roots, Rok’n Crew Snowboards makes reading as fun as riding fresh powder.

Big-Mountain Magic for the Littlest Readers

  • Proudly made in Canada 🇨🇦
  • First in a four-part series
  • Designed to grow with children from birth to early reading years
  • Created by Alberta-based artists and creatives across Canada
  • Launching just in time for ski season and holiday gifting

When stormy days call for cozy couches and cocoa, Rok’n Crew Snowboards is the perfect companion — a story that moves mountains, one little reader at a time.

About Rocky Tales
Rocky Tales Inc. is a Canadian Rockies–based publishing company dedicated to creating imaginative, inclusive, and adventure-filled stories for young readers. Founded by Sophia Gould, a Veteran and snow sports instructor, Rocky Tales believes storytime should feel like a day on the mountain — filled with wonder, movement, and magic.

Ride. Read. Repeat.

Media Contact:
Sophia Gould
Founder & Author, Rocky Tales Inc.
📧 sophia@rockytales.com
🌐 www.rockytales.com
📍 Cochrane, Alberta